Category-exploration discovery engine · last 12 months · generated 2026-07-25 05:54 · Zepto
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Why do users repeatedly buy from the same categories?All 128 repeat-buying items, each assigned to exactly one reason. Percentages are of 128, so the rows sum to the whole.
All 128 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 128).
| Theme | n | % | Detail |
|---|---|---|---|
| satisfied with the service (no complaint stated) | 63 | 49.2% | |
| keeps ordering despite a frustration | 55 | 43% | |
| routine — long-term multi-year usage | 2 | 1.6% | |
| routine — consistently warm product delivery | 1 | 0.8% | |
| routine — morning peak time lifesaver | 1 | 0.8% | |
| routine — mostly orders via delivery | 1 | 0.8% | |
| routine — consistently good buying experience | 1 | 0.8% | |
| routine — repeat flavour order same defect | 1 | 0.8% | |
| routine — loyal regular customer | 1 | 0.8% | |
| routine — daily ordering cadence | 1 | 0.8% | |
| routine — high monthly spend customer | 1 | 0.8% |
“zepto is one of the best grocery shopping app because it has a best delivery way and if a product is missing or damaged the zepto refund the product's amount this manner wins my heart and thankyou zepto”
playstore · 2026-07-23 · 5★ · gp_bbeea5e1-c72a-4ccc-bb31-b9e7bdda9e08
“In zepto we get groceries in low price that is the reason I like zepto”
playstore · 2026-07-23 · 5★ · gp_f0a8f32c-88cf-443d-acac-d3aa0a9b6239
“it is very good app and delivers everything on time.”
playstore · 2026-07-22 · 5★ · gp_b9d6aa15-cc59-4bbb-b622-19c95268de1e
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What prevents users from exploring new categories?All 183 relevant items that name a barrier (of 334 relevant), grouped by barrier.
All 183 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 183).
| Theme | n | % | Detail |
|---|---|---|---|
| trust-quality | 54 | 29.5% | 10 of these come from users who looked at a new category and backed out |
| return-refund-fear | 32 | 17.5% | 2 of these come from users who looked at a new category and backed out |
| delivery-reliability | 26 | 14.2% | |
| price | 17 | 9.3% | 4 of these come from users who looked at a new category and backed out |
| freshness | 15 | 8.2% | |
| app-ux | 11 | 6% | 2 of these come from users who looked at a new category and backed out |
| damage-packaging | 10 | 5.5% | |
| assortment-gap | 8 | 4.4% | 7 of these come from users who looked at a new category and backed out |
| payment | 7 | 3.8% | 1 of these come from users who looked at a new category and backed out |
| cant-find | 3 | 1.6% | 2 of these come from users who looked at a new category and backed out |
“Worst experience with the support staff, thig big brand doesn't has a supervisor available. I ordered 2 liters full fat milk, after n hour I put it for boiling n it curdled, water separated. immediately I contacted the support on chat, the lady on chat was pathetic after viewing the image se said that the milk seems to”
playstore · 2026-07-24 · 1★ · gp_3406b12e-aced-4edd-ab27-885c014cedb4
“everything I order there will be some missing item or quality issue back then I ordered 4 banana and 2 were missing when I asked them they denied refund today I received 2 expired product and they say seller verified before sending it even when I gave them photo of product and again I order mini shampoo sample and it c”
playstore · 2026-07-22 · 1★ · gp_266542cb-775b-4de7-a8f0-255ec9b35280
“cheating the customers on showing the offers in app. I recently ordered patanajali honey which showed buy one get one offer. The same offer existed in the external market stores as well. while delivering they sent only 1 bottle with the delivery boy. customer support is also very bad. The team is claiming that after re”
playstore · 2026-07-24 · 1★ · gp_6be40a42-ba11-4754-84e3-adac4777ab2d
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
How do users discover products today?All 4 relevant items that state how the user found the product, grouped by channel.
All 4 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 4).
| Theme | n | % | Detail |
|---|---|---|---|
| banner-or-offer | 2 | 50% | 0% of these ended in a new-category try |
| search | 2 | 50% | 0% of these ended in a new-category try |
“cheating the customers on showing the offers in app. I recently ordered patanajali honey which showed buy one get one offer. The same offer existed in the external market stores as well. while delivering they sent only 1 bottle with the delivery boy. customer support is also very bad. The team is claiming that after re”
playstore · 2026-07-24 · 1★ · gp_6be40a42-ba11-4754-84e3-adac4777ab2d
“They show offers, different products and do not refund if the product is unavailable. the app showed offers and when the offer is used no cash back nor any reply from cc. I tried to reach out customer support through email, and instead of helping, I received the same message over and over again (10) messages inspite of”
playstore · 2026-07-24 · 1★ · gp_327c7e26-0531-46c8-a074-543fac2069d5
“Apple charger ka link nahin hai yaar”
youtube · 2025-09-22 · yt_UgwRu6_mw_KqV7MyhuN4AaABAg
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What role do habits play in shopping behaviour?All 11 relevant items that use routine language, grouped by the routine they describe.
All 11 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 11).
| Theme | n | % | Detail |
|---|---|---|---|
| long-term multi-year usage | 2 | 18.2% | |
| consistently warm product delivery | 1 | 9.1% | |
| morning peak time lifesaver | 1 | 9.1% | |
| mostly orders via delivery | 1 | 9.1% | |
| consistently good buying experience | 1 | 9.1% | |
| repeat flavour order same defect | 1 | 9.1% | |
| loyal regular customer | 1 | 9.1% | |
| daily ordering cadence | 1 | 9.1% | |
| high monthly spend customer | 1 | 9.1% | |
| exclusive use of single app | 1 | 9.1% |
“I have been using Zepto for almost a year, and I am extremely happy with their service. Since I live in Mumbai, the 10-minute delivery service is really convenient and helpful, especially when I need something urgently. The app is easy to use, the delivery is very fast, and the overall service has been excellent. I am ”
playstore · 2026-07-22 · 5★ · gp_cc16191a-77b9-44d9-8061-140516e48a0e
“Video kosam antha sep Zepto bag pakkana petkuni unte melt avvadha akka ….malla adhe frst ochindhi inka ni Sodhi ki adhi melt aipoindhi inni years nundi Zepto use chesthunna anni fresh and solid ga ne ochai mak aithe ….video kosam evarni thakkuva chesi chupiyakandi akka”
youtube · 2026-04-26 · yt_UgzbFnwF66hzniwl9xx4AaABAg
“worse service among quick commerce. I always get the product warm and when I reach for support, they say it has become warm in transit.”
playstore · 2026-07-24 · 1★ · gp_9d2580d5-916d-4549-940b-6be9d822543f
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What information do users need before trying a new category?All 62 relevant items that state what they would need to know before trying a new category.
All 62 items appear below (rows sum to 62): 94% fall into a named theme, the remaining 6% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| product authenticity and counterfeit concerns | 15 | 24.2% | |
| return and refund policy assurance | 10 | 16.1% | |
| pricing comparison and night-time price drops | 7 | 11.3% | |
| expiry and tampering checks before delivery | 5 | 8.1% | |
| charger wattage and device compatibility | 5 | 8.1% | |
| charger and cable availability on app | 4 | 6.5% | |
| produce freshness and quality verification | 3 | 4.8% | |
| iphone case and cover availability | 3 | 4.8% | |
| supplement and offer trustworthiness | 3 | 4.8% | |
| app reliability and order fulfillment | 3 | 4.8% | |
| other information need | 4 | 6.5% | accounted for, but with no single dominant theme |
“got it today only form zepto for 1500 , listed price 1600 and coupon for 100 and yes its a original one , country of origin is India and everything else is also original , serial numbers , bis care and to check best is I compared it to my previous apple chargers , 5w usb a adapters and 140w Mac adapter and fonts were s”
youtube · 2026-02-16 · yt_UgxkrYncFPc4KyTC2KJ4AaABAg
“Mne toh apple website se order kra or m toh yhi bolunga essi chize official website se order kro 3rd party resellers m risk rheti h or Amazon flipkart pe toh jo seller h woh authorised retailer bhi ni h toh charger bricks, cables, earphones etc official site se hi order kra kro”
youtube · 2025-10-26 · yt_Ugy_2FbwfprWTFd-Evl4AaABAg
“Is this ok to buy from zepto ?? Big muscles nutrition nitric whey”
youtube · 2026-06-02 · yt_UgxXueoR3I2aRPUEGoF4AaABAg
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What frustrations emerge repeatedly?All 229 relevant items that name a specific frustration, grouped by theme.
All 229 items appear below (rows sum to 229): 64% fall into a named theme, the remaining 36% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| return and refund requests denied | 24 | 10.5% | seen in 2 of 4 sources |
| spoiled or rotten perishables received | 19 | 8.3% | seen in 2 of 4 sources |
| unresponsive or unhelpful customer support | 19 | 8.3% | seen in 1 of 4 sources |
| late or cancelled deliveries despite time promise | 17 | 7.4% | seen in 2 of 4 sources |
| product authenticity and counterfeit concerns | 17 | 7.4% | seen in 2 of 4 sources |
| product discovery and compatibility confusion | 14 | 6.1% | seen in 2 of 4 sources |
| missing items and unpaid refunds | 10 | 4.4% | seen in 1 of 4 sources |
| competitor comparisons and lower prices elsewhere | 9 | 3.9% | seen in 2 of 4 sources |
| service unavailable at location | 9 | 3.9% | seen in 2 of 4 sources |
| general poor product quality | 8 | 3.5% | seen in 2 of 4 sources |
| other frustration | 83 | 36.2% | accounted for, but with no single dominant theme |
“Ordered carrots and received rotten pieces from top and bottom. Shared clear photos, but support asked to email. Their email team simply denied the refund saying "everything was fine in cross-verification". Do items rot on the way within 10 minutes? If option was there, I would give minus 5 stars. Their return process ”
playstore · 2026-07-23 · 1★ · gp_18a34d0a-4431-4d19-ba03-ba74cbdad2b8
“Received carrots rotten from the top and bottom. Uploaded photos, but support asked to email. Then they denied the refund claiming "everything was fine during cross-verification". Did it rot within 10 minutes of delivery? If possible, I would give minus 5 stars. Their return policy is a total scam where they make up st”
playstore · 2026-07-23 · 1★ · gp_278ae715-6fb4-469f-bfef-980d8199bfc3
“Ordered carrots and they were rotten from the top and bottom. Uploaded photos on the app, but they told me to email. After emailing, support made a fake excuse saying "everything was fine during cross-verification at our end". Did it rot on the way in 10 minutes? If there was a minus rating option, I would give minus 5”
playstore · 2026-07-23 · 1★ · gp_c841ac44-a7b7-4c45-ab56-533f223e8321
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Which user segments are more likely to experiment?All 145 decisive items (tried-new or repeat-buy). % = new-category tries ÷ decisive items in that segment (an experimentation rate, not a share). 17 tries and 128 repeat-buys overall.
All 145 items appear below (rows sum to 145): 97% fall into a named theme, the remaining 3% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| general shoppers | 135 | 11.9% | 16 tried a new category vs 119 repeat-buying (segment size 314) |
| high-frequency power users | 6 | 0% | 0 tried a new category vs 6 repeat-buying (segment size 7) |
| smaller / unlabelled segments | 4 | 25% | 1 of these tried a new category |
“don't use this application for orders I have ordered earphones at 11.15pm and the estimated delivery time was 30 minutes. I waited until 12:40 am and the app just shows 15 minutes more. At the end the order was cancelled and i did not even got the notification. Now the refund takes 3 more days and I need to wait for 3 ”
playstore · 2026-07-23 · 1★ · gp_ab529607-fb69-42d1-8600-10402f8672a7
“very bad customer service support I ordered earbuds but one earbuds not working properly product 3 days return policy but zepto not return. waste of my money & waste my product”
playstore · 2026-07-23 · 1★ · gp_f9b2f23b-1b32-4cf6-83d6-2e5db537043b
“I ordered a controller from this app and the controller vibration and the usb extender is also missing from package so I complaint zepto about it and the said talk to the company we can't solve and when I was ordering they said 3 days return and now not returning it my 1450 Rs are wasted now not recommended to you to o”
playstore · 2026-07-23 · 1★ · gp_c97d56dd-80b6-4a68-81b2-da9448c98b3a
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What unmet needs emerge consistently across discussions?All 213 relevant items that state an unmet need, grouped by theme. Themes in 2+ independent sources are the durable ones.
All 213 items appear below (rows sum to 213): 70% fall into a named theme, the remaining 30% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| perishable freshness and expiry quality checks | 31 | 14.6% | seen in 2 of 4 sources |
| reliable refund and replacement process | 25 | 11.7% | seen in 2 of 4 sources |
| responsive customer support and resolution | 15 | 7% | seen in 1 of 4 sources |
| product authenticity and seller verification | 15 | 7% | seen in 2 of 4 sources |
| order accuracy and missing item resolution | 13 | 6.1% | seen in 2 of 4 sources |
| quality control before delivery | 12 | 5.6% | seen in 2 of 4 sources |
| delivery time reliability and estimates | 11 | 5.2% | seen in 1 of 4 sources |
| electronics availability and compatibility info | 11 | 5.2% | seen in 1 of 4 sources |
| payment methods and processing reliability | 8 | 3.8% | seen in 1 of 4 sources |
| electronics return and replacement for defects | 8 | 3.8% | seen in 2 of 4 sources |
| other unmet need | 64 | 30% | accounted for, but with no single dominant theme |
“Worst experience with the support staff, thig big brand doesn't has a supervisor available. I ordered 2 liters full fat milk, after n hour I put it for boiling n it curdled, water separated. immediately I contacted the support on chat, the lady on chat was pathetic after viewing the image se said that the milk seems to”
playstore · 2026-07-24 · 1★ · gp_3406b12e-aced-4edd-ab27-885c014cedb4
“in my recent order,oil bottle is leaking.on complaining they say that product was sent fine.I ordered icecreams twice.Both time,they were totally melted into water.Delivery boy had no cold bag.I complained in zepto but chatbot denied,no resolution provided.My ques is why zepto is selling icecream if they are to be sent”
playstore · 2026-07-23 · 1★ · gp_f16e2046-7a18-4b47-a685-0c1717f59f46
“Beware of buying fresh vegetables from Zepto. I received carrots rotten from top and bottom. When sent photos, support told me to email. Then they denied the refund with a fake excuse saying "everything was fine in our cross-verification". Do items rot on the way in 10 minutes? Their policy is a total scam where they m”
playstore · 2026-07-23 · 1★ · gp_b814f1ec-adf4-4f50-a85c-d7b8b8501516
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Why do users repeatedly buy from the same categories?Repeat-buying splits between genuine satisfaction and grudging habit
“zepto is one of the best grocery shopping app because it has a best delivery way and if a product is missing or damaged the zepto refund the product's amount this manner wins my heart and thankyou zepto”
playstore · 2026-07-23 · gp_bbeea5e1-c72a-4ccc-bb31-b9e7bdda9e08
“In zepto we get groceries in low price that is the reason I like zepto”
playstore · 2026-07-23 · gp_f0a8f32c-88cf-443d-acac-d3aa0a9b6239
“it is very good app and delivers everything on time.”
playstore · 2026-07-22 · gp_b9d6aa15-cc59-4bbb-b622-19c95268de1e
“Worst experience with the support staff, thig big brand doesn't has a supervisor available. I ordered 2 liters full fat milk, after n hour I put it for boiling n it curdled, water separated. immediately I contacted the support on chat, the lady on chat was pathetic after viewing the image se said that the milk seems to”
playstore · 2026-07-24 · gp_3406b12e-aced-4edd-ab27-885c014cedb4
“in my recent order,oil bottle is leaking.on complaining they say that product was sent fine.I ordered icecreams twice.Both time,they were totally melted into water.Delivery boy had no cold bag.I complained in zepto but chatbot denied,no resolution provided.My ques is why zepto is selling icecream if they are to be sent”
playstore · 2026-07-23 · gp_f16e2046-7a18-4b47-a685-0c1717f59f46
“Beware of buying fresh vegetables from Zepto. I received carrots rotten from top and bottom. When sent photos, support told me to email. Then they denied the refund with a fake excuse saying "everything was fine in our cross-verification". Do items rot on the way in 10 minutes? Their policy is a total scam where they m”
playstore · 2026-07-23 · gp_b814f1ec-adf4-4f50-a85c-d7b8b8501516
“I have been using Zepto for almost a year, and I am extremely happy with their service. Since I live in Mumbai, the 10-minute delivery service is really convenient and helpful, especially when I need something urgently. The app is easy to use, the delivery is very fast, and the overall service has been excellent. I am ”
playstore · 2026-07-22 · gp_cc16191a-77b9-44d9-8061-140516e48a0e
“Video kosam antha sep Zepto bag pakkana petkuni unte melt avvadha akka ….malla adhe frst ochindhi inka ni Sodhi ki adhi melt aipoindhi inni years nundi Zepto use chesthunna anni fresh and solid ga ne ochai mak aithe ….video kosam evarni thakkuva chesi chupiyakandi akka”
youtube · 2026-04-26 · yt_UgzbFnwF66hzniwl9xx4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What prevents users from exploring new categories?Trust and refund fear, not discovery, block category exploration
“Worst experience with the support staff, thig big brand doesn't has a supervisor available. I ordered 2 liters full fat milk, after n hour I put it for boiling n it curdled, water separated. immediately I contacted the support on chat, the lady on chat was pathetic after viewing the image se said that the milk seems to”
playstore · 2026-07-24 · gp_3406b12e-aced-4edd-ab27-885c014cedb4
“everything I order there will be some missing item or quality issue back then I ordered 4 banana and 2 were missing when I asked them they denied refund today I received 2 expired product and they say seller verified before sending it even when I gave them photo of product and again I order mini shampoo sample and it c”
playstore · 2026-07-22 · gp_266542cb-775b-4de7-a8f0-255ec9b35280
“cheating the customers on showing the offers in app. I recently ordered patanajali honey which showed buy one get one offer. The same offer existed in the external market stores as well. while delivering they sent only 1 bottle with the delivery boy. customer support is also very bad. The team is claiming that after re”
playstore · 2026-07-24 · gp_6be40a42-ba11-4754-84e3-adac4777ab2d
“Ordered carrots and received rotten pieces from top and bottom. Shared clear photos, but support asked to email. Their email team simply denied the refund saying "everything was fine in cross-verification". Do items rot on the way within 10 minutes? If option was there, I would give minus 5 stars. Their return process ”
playstore · 2026-07-23 · gp_18a34d0a-4431-4d19-ba03-ba74cbdad2b8
“Received carrots rotten from the top and bottom. Uploaded photos, but support asked to email. Then they denied the refund claiming "everything was fine during cross-verification". Did it rot within 10 minutes of delivery? If possible, I would give minus 5 stars. Their return policy is a total scam where they make up st”
playstore · 2026-07-23 · gp_278ae715-6fb4-469f-bfef-980d8199bfc3
“Uninstalling App- Quality & Wrongful Denial of Refund – Order #UHISJLDLC18881 Dear Zepto Support, I am extremely disappointed with the response I received regarding my complaint. You have denied my refund/replacement stating that your quality checks were done and the seller confirmed the bananas were of good quality. I”
playstore · 2026-07-22 · gp_a06486bb-54a1-4f6d-ba68-7397e3f3c604
“Why is Zepto cafe not available for many sectors in Dwarka, Delhi. Like there is no zepto cafe delivery for sector 2 & 5, Dwarka.”
playstore · 2026-07-23 · gp_68b65f0d-b4d9-4f72-aaf6-f4ee295ff28a
“Original Apple Ka USB Type C To Lighting Cable Please”
youtube · 2025-10-22 · yt_UgyMktEGoN85PmUGiUh4AaABAg
“Product compatibility m 15 mention nhi h”
youtube · 2025-09-22 · yt_UgzdvO5UELoD8p7ZKSR4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
How do users discover products today?Discovery signal is too thin to trust (only 4 items)
“cheating the customers on showing the offers in app. I recently ordered patanajali honey which showed buy one get one offer. The same offer existed in the external market stores as well. while delivering they sent only 1 bottle with the delivery boy. customer support is also very bad. The team is claiming that after re”
playstore · 2026-07-24 · gp_6be40a42-ba11-4754-84e3-adac4777ab2d
“They show offers, different products and do not refund if the product is unavailable. the app showed offers and when the offer is used no cash back nor any reply from cc. I tried to reach out customer support through email, and instead of helping, I received the same message over and over again (10) messages inspite of”
playstore · 2026-07-24 · gp_327c7e26-0531-46c8-a074-543fac2069d5
“Apple charger ka link nahin hai yaar”
youtube · 2025-09-22 · yt_UgwRu6_mw_KqV7MyhuN4AaABAg
“Very easy to find required products in Zepto and get it Minutes. Great app. Thank you.”
playstore · 2026-07-23 · gp_cbfcd83a-8afd-4849-aabc-be24d15698c5
“cheating the customers on showing the offers in app. I recently ordered patanajali honey which showed buy one get one offer. The same offer existed in the external market stores as well. while delivering they sent only 1 bottle with the delivery boy. customer support is also very bad. The team is claiming that after re”
playstore · 2026-07-24 · gp_6be40a42-ba11-4754-84e3-adac4777ab2d
“They show offers, different products and do not refund if the product is unavailable. the app showed offers and when the offer is used no cash back nor any reply from cc. I tried to reach out customer support through email, and instead of helping, I received the same message over and over again (10) messages inspite of”
playstore · 2026-07-24 · gp_327c7e26-0531-46c8-a074-543fac2069d5
“Apple charger ka link nahin hai yaar”
youtube · 2025-09-22 · yt_UgwRu6_mw_KqV7MyhuN4AaABAg
“Very easy to find required products in Zepto and get it Minutes. Great app. Thank you.”
playstore · 2026-07-23 · gp_cbfcd83a-8afd-4849-aabc-be24d15698c5
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What role do habits play in shopping behaviour?Habit language is scarce and mostly about speed, not breadth
“I have been using Zepto for almost a year, and I am extremely happy with their service. Since I live in Mumbai, the 10-minute delivery service is really convenient and helpful, especially when I need something urgently. The app is easy to use, the delivery is very fast, and the overall service has been excellent. I am ”
playstore · 2026-07-22 · gp_cc16191a-77b9-44d9-8061-140516e48a0e
“Video kosam antha sep Zepto bag pakkana petkuni unte melt avvadha akka ….malla adhe frst ochindhi inka ni Sodhi ki adhi melt aipoindhi inni years nundi Zepto use chesthunna anni fresh and solid ga ne ochai mak aithe ….video kosam evarni thakkuva chesi chupiyakandi akka”
youtube · 2026-04-26 · yt_UgzbFnwF66hzniwl9xx4AaABAg
“life saver during morning peak time”
playstore · 2026-07-24 · gp_c5298ac8-7bcd-4423-a13d-37a62f7cb642
“Me to Only jiomart hi use karta hu”
youtube · 2026-05-16 · yt_UgyuVOEcTUw0bTTt_SN4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What information do users need before trying a new category?Before trying new categories users demand authenticity and return proof
“got it today only form zepto for 1500 , listed price 1600 and coupon for 100 and yes its a original one , country of origin is India and everything else is also original , serial numbers , bis care and to check best is I compared it to my previous apple chargers , 5w usb a adapters and 140w Mac adapter and fonts were s”
youtube · 2026-02-16 · yt_UgxkrYncFPc4KyTC2KJ4AaABAg
“Mne toh apple website se order kra or m toh yhi bolunga essi chize official website se order kro 3rd party resellers m risk rheti h or Amazon flipkart pe toh jo seller h woh authorised retailer bhi ni h toh charger bricks, cables, earphones etc official site se hi order kra kro”
youtube · 2025-10-26 · yt_Ugy_2FbwfprWTFd-Evl4AaABAg
“Is this ok to buy from zepto ?? Big muscles nutrition nitric whey”
youtube · 2026-06-02 · yt_UgxXueoR3I2aRPUEGoF4AaABAg
“very bad customer service support I ordered earbuds but one earbuds not working properly product 3 days return policy but zepto not return. waste of my money & waste my product”
playstore · 2026-07-23 · gp_f9b2f23b-1b32-4cf6-83d6-2e5db537043b
“I ordered a controller from this app and the controller vibration and the usb extender is also missing from package so I complaint zepto about it and the said talk to the company we can't solve and when I was ordering they said 3 days return and now not returning it my 1450 Rs are wasted now not recommended to you to o”
playstore · 2026-07-23 · gp_c97d56dd-80b6-4a68-81b2-da9448c98b3a
“please don't buy any electronic product from hereI had a worst experience the product is got complaint within 24 hrs , and there is no proper support from customer service also. I have approached by mail also but they are not ready to support. if there is negative rating I will give negative rating.”
playstore · 2026-07-23 · gp_c80f9321-cf81-4c74-8fd1-1d702f2dd88f
“Product compatibility m 15 mention nhi h”
youtube · 2025-09-22 · yt_UgzdvO5UELoD8p7ZKSR4AaABAg
“Mere iphone 17 ke liye kya fast charge karne apple ka 30w charger use kar sakta huu ya 20w use Karu pls bolo”
youtube · 2025-10-05 · yt_UgxAaxES03f5nCwW--F4AaABAg
“Iphone 16 ke liye ye shi nhi hai fool na bnao iphone 16 me 30 watt”
youtube · 2025-09-22 · yt_Ugyu96kyb2ZRVUcc0Tt4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What frustrations emerge repeatedly?Refund denial and rotten perishables dominate repeated frustration
“Ordered carrots and received rotten pieces from top and bottom. Shared clear photos, but support asked to email. Their email team simply denied the refund saying "everything was fine in cross-verification". Do items rot on the way within 10 minutes? If option was there, I would give minus 5 stars. Their return process ”
playstore · 2026-07-23 · gp_18a34d0a-4431-4d19-ba03-ba74cbdad2b8
“Received carrots rotten from the top and bottom. Uploaded photos, but support asked to email. Then they denied the refund claiming "everything was fine during cross-verification". Did it rot within 10 minutes of delivery? If possible, I would give minus 5 stars. Their return policy is a total scam where they make up st”
playstore · 2026-07-23 · gp_278ae715-6fb4-469f-bfef-980d8199bfc3
“Ordered carrots and they were rotten from the top and bottom. Uploaded photos on the app, but they told me to email. After emailing, support made a fake excuse saying "everything was fine during cross-verification at our end". Did it rot on the way in 10 minutes? If there was a minus rating option, I would give minus 5”
playstore · 2026-07-23 · gp_c841ac44-a7b7-4c45-ab56-533f223e8321
“Worst experience with the support staff, thig big brand doesn't has a supervisor available. I ordered 2 liters full fat milk, after n hour I put it for boiling n it curdled, water separated. immediately I contacted the support on chat, the lady on chat was pathetic after viewing the image se said that the milk seems to”
playstore · 2026-07-24 · gp_3406b12e-aced-4edd-ab27-885c014cedb4
“Beware of buying fresh vegetables from Zepto. I received carrots rotten from top and bottom. When sent photos, support told me to email. Then they denied the refund with a fake excuse saying "everything was fine in our cross-verification". Do items rot on the way in 10 minutes? Their policy is a total scam where they m”
playstore · 2026-07-23 · gp_b814f1ec-adf4-4f50-a85c-d7b8b8501516
“Uninstalling App- Quality & Wrongful Denial of Refund – Order #UHISJLDLC18881 Dear Zepto Support, I am extremely disappointed with the response I received regarding my complaint. You have denied my refund/replacement stating that your quality checks were done and the seller confirmed the bananas were of good quality. I”
playstore · 2026-07-22 · gp_a06486bb-54a1-4f6d-ba68-7397e3f3c604
“Very disappointing experience. Zepto promised delivery in 10–13 minutes, kept me waiting for nearly 1 hour, and then cancelled my order without any reason. I was late for the office and had to buy the same items elsewhere at a higher price. There is no customer support call option, only English chat support. Please imp”
playstore · 2026-07-24 · gp_0022c07e-3a93-49c5-82f4-4fc482d481bf
“don't use this application for orders I have ordered earphones at 11.15pm and the estimated delivery time was 30 minutes. I waited until 12:40 am and the app just shows 15 minutes more. At the end the order was cancelled and i did not even got the notification. Now the refund takes 3 more days and I need to wait for 3 ”
playstore · 2026-07-23 · gp_ab529607-fb69-42d1-8600-10402f8672a7
“this company service is very very very bad, i purchase some groceries 1st time , after multiple reschedule they have cancelled my order this type happened second time after a long time multiple reschedule they have cancelled my order at midnight wastes service and no value of time..”
playstore · 2026-07-23 · gp_7a390361-7d74-4b09-b3f2-17abdceb6a86
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Which user segments are more likely to experiment?Experimentation is low everywhere; power users least likely
“don't use this application for orders I have ordered earphones at 11.15pm and the estimated delivery time was 30 minutes. I waited until 12:40 am and the app just shows 15 minutes more. At the end the order was cancelled and i did not even got the notification. Now the refund takes 3 more days and I need to wait for 3 ”
playstore · 2026-07-23 · gp_ab529607-fb69-42d1-8600-10402f8672a7
“very bad customer service support I ordered earbuds but one earbuds not working properly product 3 days return policy but zepto not return. waste of my money & waste my product”
playstore · 2026-07-23 · gp_f9b2f23b-1b32-4cf6-83d6-2e5db537043b
“I ordered a controller from this app and the controller vibration and the usb extender is also missing from package so I complaint zepto about it and the said talk to the company we can't solve and when I was ordering they said 3 days return and now not returning it my 1450 Rs are wasted now not recommended to you to o”
playstore · 2026-07-23 · gp_c97d56dd-80b6-4a68-81b2-da9448c98b3a
“> I am disappointed with the quality of vegetables I have been receiving from Zepto. In the last few days, I received potatoes with less quantity than expected, spoiled coriander, poor-quality radish, and now one of the tomatoes is rotten with holes. I order from Zepto because I expect fresh and good-quality groceries,”
playstore · 2026-07-22 · gp_dc8e0f6b-8803-472c-8a49-6c7387813c56
“I ordered 10 milk pouches from zepto and they delivered expire pouches when I complaining they 're not exchange or return the product”
playstore · 2026-07-21 · gp_05c5b7ce-d97b-4fca-b709-5754dede3a38
“I ordered a 5-pack Ferrari Hot Wheels shown in the listing but received a random fantasy car pack instead. This is the 3rd time in my last 10 orders. Please ensure product images match actual stock. It'll reduce returns, refunds, and improve customer trust.”
playstore · 2026-07-23 · gp_722c368e-91ba-4406-ba6a-f9c27e406044
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What unmet needs emerge consistently across discussions?Durable unmet needs cluster on fresh quality and reliable refunds
“Worst experience with the support staff, thig big brand doesn't has a supervisor available. I ordered 2 liters full fat milk, after n hour I put it for boiling n it curdled, water separated. immediately I contacted the support on chat, the lady on chat was pathetic after viewing the image se said that the milk seems to”
playstore · 2026-07-24 · gp_3406b12e-aced-4edd-ab27-885c014cedb4
“in my recent order,oil bottle is leaking.on complaining they say that product was sent fine.I ordered icecreams twice.Both time,they were totally melted into water.Delivery boy had no cold bag.I complained in zepto but chatbot denied,no resolution provided.My ques is why zepto is selling icecream if they are to be sent”
playstore · 2026-07-23 · gp_f16e2046-7a18-4b47-a685-0c1717f59f46
“Beware of buying fresh vegetables from Zepto. I received carrots rotten from top and bottom. When sent photos, support told me to email. Then they denied the refund with a fake excuse saying "everything was fine in our cross-verification". Do items rot on the way in 10 minutes? Their policy is a total scam where they m”
playstore · 2026-07-23 · gp_b814f1ec-adf4-4f50-a85c-d7b8b8501516
“zepto is big fraud brand. there is no return policy of rotten and gatiya quality product delivered. better to buy from local vendors. you app support people have standard respons always.keep frustrated online seller. by the way, i have deleted your app and make space on my mobile.”
playstore · 2026-07-23 · gp_3e6c91ae-b507-4d98-92e6-7e762f52f9c1
“very bad customer service support I ordered earbuds but one earbuds not working properly product 3 days return policy but zepto not return. waste of my money & waste my product”
playstore · 2026-07-23 · gp_f9b2f23b-1b32-4cf6-83d6-2e5db537043b
“I had a very bad incident today. I ordered 4 items and only 3 got delivered. When I asked the delivery guy, he told he missed it at the warehouse and he asked me to reach out to help desk for refund. When I reached out to them, they are telling they can't do anything. I even had CCTV footage. Still they said the same”
playstore · 2026-07-23 · gp_10e4d07b-7d8a-4a7b-be74-13d189a3c0bd
“got it today only form zepto for 1500 , listed price 1600 and coupon for 100 and yes its a original one , country of origin is India and everything else is also original , serial numbers , bis care and to check best is I compared it to my previous apple chargers , 5w usb a adapters and 140w Mac adapter and fonts were s”
youtube · 2026-02-16 · yt_UgxkrYncFPc4KyTC2KJ4AaABAg
“Mne toh apple website se order kra or m toh yhi bolunga essi chize official website se order kro 3rd party resellers m risk rheti h or Amazon flipkart pe toh jo seller h woh authorised retailer bhi ni h toh charger bricks, cables, earphones etc official site se hi order kra kro”
youtube · 2025-10-26 · yt_Ugy_2FbwfprWTFd-Evl4AaABAg
“This is the second time Zepto has done this! They show nice images on the app but deliver cheap quality and different designs. Their in-app chat is the most frustrating part. They refuse to help and constantly repeat the exact same excuse: "Product matches the order description, we can't do anything." Zero accountabili”
playstore · 2026-07-22 · gp_7a6ceee2-a3f5-4a39-8b90-fae7abfdd4cb
| Product | Coverage | Relevance yield | Avg confidence | Consistency | Human agreement | Triangulation | Citation validity |
|---|---|---|---|---|---|---|---|
| Zepto | 100% | 56% | 61% | 97% | — | 80% | 100% |
Coverage = items that classified into a valid object ·
Relevance yield = share that is substantive shopping feedback ·
Consistency = label stability when a sample is re-classified ·
Human agreement = model vs a hand-labelled gold set (npm run label) ·
Triangulation = top themes corroborated by ≥2 independent sources ·
Citation validity = synthesized claims whose quote ids resolve to real rows.
Zepto playstore: 1381appstore: 0youtube: 490
Low or zero counts reflect real source availability and are reported as-is.
Every stage below ran for this report. The numbers are this run's, not an illustration.
| Stage | What happens | Zepto |
|---|---|---|
| 1 · Resolve | Company name → verified store ids (never hard-coded) | 1 brand |
| 2 · Collect | Play Store · App Store · YouTube, into one schema | 1871 |
| 3 · Clean | Normalise, then drop empty / too-short / spam / bot / duplicate | 1486 |
| 4 · Extract | One structured AI call per item → 13 fields, schema-enforced | 600 |
| 5 · Cluster | Free-text fields → labelled themes carrying their member ids | 85 themes |
| 6 · Aggregate | Plain counting — the 8 questions, no model opinion | 334 relevant |
| 7 · Synthesise | Narrative written from the aggregates only | 8 answers |
| Rule | Dropped | Rule | Dropped |
|---|---|---|---|
| tooShort | 336 | exactDuplicate | 32 |
| nearDuplicate | 7 | empty | 5 |
| spam | 4 | noLetters | 1 |
1871 collected → 1486 kept (79%), 385 dropped.
Normalised: emoji: 663repeatedPunctuation: 135stretchedWords: 3usernames: 1urls: 2
Every dropped row is kept in dropped.jsonl with the rule that removed it.
Anything we count uses a fixed vocabulary, so counts are reliable. Anything that needs nuance is free text and is clustered — never matched by string, which would produce a list of count-of-1 "themes". Each cluster keeps the ids of the items it was built from, so the taxonomy is derived from this data rather than chosen in advance.
| Field | Method | Raw lines | Themes | Largest theme |
|---|---|---|---|---|
| habit_note | free text → clustered → label-merged | 11 | 10 | long-term multi-year usage (2) |
| info_needed | free text → clustered → label-merged | 62 | 12 | product authenticity and counterfeit concerns (15) |
| pain | free text → clustered → label-merged | 230 | 31 | return and refund requests denied (24) |
| unmet_need | free text → clustered → label-merged | 212 | 25 | perishable freshness and expiry quality checks (31) |
| segment | free text → clustered → label-merged | 334 | 7 | general shoppers (314) |
| behaviour · barrier · channel · sentiment | fixed enum — chosen by the model from a closed list | — | — | counted directly |
The narrative model never sees the review corpus. It receives only the aggregates above — counts, percentages and quote ids — and must return each claim with the evidence count it rests on and the quote ids it drew from. Those ids are then checked against real rows; the citation validity figure in the quality panel is that check.
| Guarantee | How it is enforced |
|---|---|
| No claim without a number | n is a required field in the output schema |
| No claim without evidence | quote_ids required; rendered inline above |
| No invented quotes | Ids validated against the corpus → 100% valid |
| No reading of raw reviews | The synthesis payload excludes the corpus by construction |
Seven independent checks. Figures are in the Analysis quality panel above.
| Check | Question it answers | This run |
|---|---|---|
| Coverage | Did every item classify into a valid object? | 100% |
| Relevance yield | How much of the corpus is substantive shopping feedback? | 56% |
| Model confidence | How sure was the model of its own labels? | 61% |
| Re-run consistency | Does the same item get the same label twice? | 97% |
| Human agreement | Does the model agree with a hand-labelled gold set? | not yet run |
| Source triangulation | Do independent communities surface the same theme? | 80% |
| Citation validity | Did the narrative invent any evidence? | 100% |