Category-exploration discovery engine · last 12 months · generated 2026-07-25 05:39 · Swiggy Instamart
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Why do users repeatedly buy from the same categories?All 137 repeat-buying items, each assigned to exactly one reason. Percentages are of 137, so the rows sum to the whole.
All 137 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 137).
| Theme | n | % | Detail |
|---|---|---|---|
| satisfied with the service (no complaint stated) | 98 | 71.5% | |
| keeps ordering despite a frustration | 33 | 24.1% | |
| routine — long-term usage over many years | 3 | 2.2% | |
| routine — habitual monthly ordering | 1 | 0.7% | |
| routine — frequent repeat use every time | 1 | 0.7% | |
| repeat-buy, no explicit reason stated | 1 | 0.7% |
“Good experience in online home essentials and fresh products. care should be taken while packing. do put breakable items below heavy items like eggs/chips/biscuits under potato and onions. Overall a great experience”
playstore · 2026-07-21 · 5★ · gp_6e6ac4f4-460a-4306-893b-5e38c85f51d8
“one of the best fast delivery apps for me. But only one problem, some items'cost is comparatively more than Blinkit and Zepto. But it's not a big deal.”
playstore · 2026-07-23 · 4★ · gp_6e910196-9d66-482d-81ba-dc6b5fff6142
“I don't know about other regions, but in my area (MMRDA) this app consistently provides the best, unbeatable offers from time to time. The only downside is that during discount offers, they often add handling charges and surge fees (especially at night or during rainy weather), which reduces the overall savings.”
playstore · 2026-07-22 · 5★ · gp_d1d486f3-0a95-42ef-bf2b-742cc5c68c36
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What prevents users from exploring new categories?All 132 relevant items that name a barrier (of 324 relevant), grouped by barrier.
All 132 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 132).
| Theme | n | % | Detail |
|---|---|---|---|
| price | 35 | 26.5% | 3 of these come from users who looked at a new category and backed out |
| trust-quality | 25 | 18.9% | 1 of these come from users who looked at a new category and backed out |
| delivery-reliability | 17 | 12.9% | 1 of these come from users who looked at a new category and backed out |
| payment | 17 | 12.9% | 2 of these come from users who looked at a new category and backed out |
| return-refund-fear | 10 | 7.6% | 2 of these come from users who looked at a new category and backed out |
| app-ux | 9 | 6.8% | 2 of these come from users who looked at a new category and backed out |
| assortment-gap | 8 | 6.1% | 5 of these come from users who looked at a new category and backed out |
| freshness | 6 | 4.5% | |
| damage-packaging | 4 | 3% | |
| cant-find | 1 | 0.8% |
“one of the best fast delivery apps for me. But only one problem, some items'cost is comparatively more than Blinkit and Zepto. But it's not a big deal.”
playstore · 2026-07-23 · 4★ · gp_6e910196-9d66-482d-81ba-dc6b5fff6142
“they are adding demand surge fee. overpriced comparativelyto other delivery apps”
playstore · 2026-07-22 · 1★ · gp_4a3da6b4-75d0-4694-9ddf-54dced3466f5
“Raining fee haa haaa haaaa.next time add fuel fees, waiting fees, calling fee, etc”
playstore · 2026-07-22 · 1★ · gp_92a13867-5a34-4aaa-b7da-6a0664fd6d97
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
How do users discover products today?All 10 relevant items that state how the user found the product, grouped by channel.
All 10 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 10).
| Theme | n | % | Detail |
|---|---|---|---|
| banner-or-offer | 8 | 80% | 0% of these ended in a new-category try |
| shelf-browse | 1 | 10% | 0% of these ended in a new-category try |
| external-ad | 1 | 10% | 0% of these ended in a new-category try |
“Disgusting app don't download it.Here it says that shop for 99rs and you will unlock 1rs store but I have shop for 205 but still I cannot add 1rs items in my cart”
playstore · 2026-07-21 · 1★ · gp_29e0d894-f1eb-4e71-be1c-cef19c9f58e5
“card offers are available, when applied you say "cart is updated something something " and won't allow me to apply the offer, then what's the point”
playstore · 2026-07-22 · 1★ · gp_8f4c3bdc-00aa-41eb-a525-8fd346040066
“nice I like this app and 1 rupees offer is very best offer”
playstore · 2026-07-23 · 5★ · gp_8ddfe500-90ca-4ecf-b533-369475555049
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What role do habits play in shopping behaviour?All 5 relevant items that use routine language, grouped by the routine they describe.
All 5 items appear in the rows below — each in a specific group, nothing dropped (rows sum to 5).
| Theme | n | % | Detail |
|---|---|---|---|
| long-term usage over many years | 3 | 60% | |
| habitual monthly ordering | 1 | 20% | |
| frequent repeat use every time | 1 | 20% |
“Fast delivery,Frozen ice cream and chilled cold drinks are delivered. Overall great experience from a long period of time.”
playstore · 2026-07-20 · 5★ · gp_1565aaaa-c4b4-4574-b441-501c6b09a4ab
“Lifelong is a good brand. We are using their multiple products in our kitchen including glasstop gas stove from past so many years.”
youtube · 2025-07-28 · yt_Ugxj5S9yZta3BrCIfSV4AaABAg
“Video kosam antha sep Zepto bag pakkana petkuni unte melt avvadha akka ….malla adhe frst ochindhi inka ni Sodhi ki adhi melt aipoindhi inni years nundi Zepto use chesthunna anni fresh and solid ga ne ochai mak aithe ….video kosam evarni thakkuva chesi chupiyakandi akka”
youtube · 2026-04-26 · yt_UgzbFnwF66hzniwl9xx4AaABAg
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What information do users need before trying a new category?All 24 relevant items that state what they would need to know before trying a new category.
All 24 items appear below (rows sum to 24): 92% fall into a named theme, the remaining 8% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| electronics durability and quality-check assurance | 5 | 20.8% | |
| expiry accuracy and freshness assurance | 3 | 12.5% | |
| general product quality assurance before ordering | 3 | 12.5% | |
| battery and power specification clarity | 2 | 8.3% | |
| pricing transparency versus retail and rivals | 2 | 8.3% | |
| device compatibility details | 2 | 8.3% | |
| availability of specific branded electronics | 2 | 8.3% | |
| accurate discount amount display | 1 | 4.2% | |
| product comparison against competing brands | 1 | 4.2% | |
| more product variety options | 1 | 4.2% | |
| other information need | 2 | 8.3% | accounted for, but with no single dominant theme |
“i also Baught This Speaker My unit is also not working after charging”
youtube · 2025-07-29 · yt_Ugxd3CoNhzv9FC91foZ4AaABAg
“I bought the portronics stylus for my iPad a16 it worked fine for the the first week but now it’s not working”
youtube · 2025-07-28 · yt_UgxnQ9osHtUGHmT0GE54AaABAg
“Ptron ka speaker maine b order Kiya tha 2 mahine chala bas”
youtube · 2025-07-28 · yt_Ugw-XrpaogVp6hkh29B4AaABAg
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What frustrations emerge repeatedly?All 164 relevant items that name a specific frustration, grouped by theme.
All 164 items appear below (rows sum to 165): 66% fall into a named theme, the remaining 34% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| high prices and lack of offers | 21 | 12.8% | seen in 2 of 4 sources |
| expired or spoiled products received | 18 | 11% | seen in 2 of 4 sources |
| missing items and undelivered orders | 13 | 7.9% | seen in 1 of 4 sources |
| unresponsive or unhelpful customer support | 9 | 5.5% | seen in 2 of 4 sources |
| excessive fees and surcharges | 9 | 5.5% | seen in 1 of 4 sources |
| payment options and failures | 9 | 5.5% | seen in 1 of 4 sources |
| discount and offer not applied | 8 | 4.9% | seen in 1 of 4 sources |
| service unavailable in area | 8 | 4.9% | seen in 2 of 4 sources |
| refund and return denial issues | 7 | 4.3% | seen in 1 of 4 sources |
| electronics product quality and safety | 7 | 4.3% | seen in 1 of 4 sources |
| other frustration | 56 | 34.1% | accounted for, but with no single dominant theme |
“one of the best fast delivery apps for me. But only one problem, some items'cost is comparatively more than Blinkit and Zepto. But it's not a big deal.”
playstore · 2026-07-23 · 4★ · gp_6e910196-9d66-482d-81ba-dc6b5fff6142
“What! Brush 368rs ka pagla gya h ka”
youtube · 2025-07-28 · yt_Ugye2NDZ-NrdCbXcgZ94AaABAg
“The product rates are high compared to Zepto”
playstore · 2026-07-21 · 4★ · gp_34c24825-fb03-48cb-92ac-8e6380948848
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Which user segments are more likely to experiment?All 153 decisive items (tried-new or repeat-buy). % = new-category tries ÷ decisive items in that segment (an experimentation rate, not a share). 16 tries and 137 repeat-buys overall.
All 153 items appear below (rows sum to 153): 99% fall into a named theme, the remaining 1% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| general shoppers | 139 | 11.5% | 16 tried a new category vs 123 repeat-buying (segment size 302) |
| tier-2 city shoppers | 3 | 0% | 0 tried a new category vs 3 repeat-buying (segment size 9) |
| family household shoppers | 5 | 0% | 0 tried a new category vs 5 repeat-buying (segment size 5) |
| bachelor or student shoppers | 4 | 0% | 0 tried a new category vs 4 repeat-buying (segment size 4) |
| smaller / unlabelled segments | 2 | 0% | 0 of these tried a new category |
“horrible experience with Instamart, do not ever order amy electrical item from them they are scammers, i ordered a portable moxer from them found out it was not portable at all, it was not battery operated, i have to connect it to power supply just pike any other mixer, the product title was misleading, i asked for ret”
playstore · 2026-07-21 · 1★ · gp_63282a20-9416-49f6-925c-2313c88aac7c
“very bad experience Disappointed with My Instamart Experience I had a very disappointing experience with Instamart. I ordered a perfume, but it was missing from my delivery. I reported the issue immediately and sent multiple emails to customer support, hoping for a resolution. Unfortunately, despite several follow-ups,”
playstore · 2026-07-23 · 1★ · gp_11eb07d0-f4e8-4fc9-9175-722e3e0c0d45
“I ordered two raincoats, but one of them was torn. I returned it because the refund page stated that I would receive my refund within 24–48 hours. However, even after 48 hours, I have neither received the refund nor a replacement. This has been a very disappointing experience. The service is extremely poor—I have never”
playstore · 2026-07-22 · 1★ · gp_f25e9f4b-8189-4d3b-8028-0a2161941845
*** n = the number of real feedback items behind each row (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What unmet needs emerge consistently across discussions?All 153 relevant items that state an unmet need, grouped by theme. Themes in 2+ independent sources are the durable ones.
All 153 items appear below (rows sum to 153): 75% fall into a named theme, the remaining 25% are grouped in the “other / not stated” row so nothing is dropped.
| Theme | n | % | Detail |
|---|---|---|---|
| quality checks with refunds for defective items | 16 | 10.5% | seen in 2 of 4 sources |
| more competitive pricing and discounts | 16 | 10.5% | seen in 2 of 4 sources |
| order fulfillment accuracy and missing items | 13 | 8.5% | seen in 1 of 4 sources |
| payment methods including cod and upi | 13 | 8.5% | seen in 1 of 4 sources |
| customer support responsiveness and resolution | 12 | 7.8% | seen in 1 of 4 sources |
| electronics quality warranty and listings | 12 | 7.8% | seen in 2 of 4 sources |
| lower minimum order and handling fees | 10 | 6.5% | seen in 2 of 4 sources |
| working promotional and card offer redemption | 9 | 5.9% | seen in 1 of 4 sources |
| delivery coverage expansion to more areas | 7 | 4.6% | seen in 2 of 4 sources |
| transparent pricing without surge or hidden fees | 7 | 4.6% | seen in 2 of 4 sources |
| other unmet need | 38 | 24.8% | accounted for, but with no single dominant theme |
“I ordered two raincoats, but one of them was torn. I returned it because the refund page stated that I would receive my refund within 24–48 hours. However, even after 48 hours, I have neither received the refund nor a replacement. This has been a very disappointing experience. The service is extremely poor—I have never”
playstore · 2026-07-22 · 1★ · gp_f25e9f4b-8189-4d3b-8028-0a2161941845
“I have received expired items and when I raised the complain, they said unable to validate request and gave a one way reply, didn't solve my query, don't use this app, If they are selling expired goods, or just changing expiry dates and selling their old returned good again it's not good for health. Very disappointed w”
playstore · 2026-07-22 · 1★ · gp_6b303a28-0521-41e0-97af-354f14ab5575
“They deliver expired products and don't provide refund or replacement. Won't suggest to order from here”
playstore · 2026-07-22 · 1★ · gp_f3b09959-14a2-43b6-817b-8679f3763b4e
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Why do users repeatedly buy from the same categories?Repeat buying is driven by baseline satisfaction, but a big chunk keep ordering while unhappy
“Good experience in online home essentials and fresh products. care should be taken while packing. do put breakable items below heavy items like eggs/chips/biscuits under potato and onions. Overall a great experience”
playstore · 2026-07-21 · gp_6e6ac4f4-460a-4306-893b-5e38c85f51d8
“one of the best fast delivery apps for me. But only one problem, some items'cost is comparatively more than Blinkit and Zepto. But it's not a big deal.”
playstore · 2026-07-23 · gp_6e910196-9d66-482d-81ba-dc6b5fff6142
“I don't know about other regions, but in my area (MMRDA) this app consistently provides the best, unbeatable offers from time to time. The only downside is that during discount offers, they often add handling charges and surge fees (especially at night or during rainy weather), which reduces the overall savings.”
playstore · 2026-07-22 · gp_d1d486f3-0a95-42ef-bf2b-742cc5c68c36
“I ordered veggies and fruits from this app. the order was packed negligent and the item were in poor condition and stinging. plus they charged me several fees on the top of what it costs. I am extremely disappointed with this kind of experience. Don't recommend ordering from this app”
playstore · 2026-07-22 · gp_e52e044e-f689-4def-9536-556464399c14
“This is the third time I have received spoiled vegetables from Instamart. This has been an extremely disappointing experience. Because of these repeated issues, I have decided that I will never order from Instamart again. I will also advise all of my relatives and friends who currently use Instamart to stop ordering fr”
playstore · 2026-07-21 · gp_88ce299b-3a39-4fb6-bb0d-028c0911e8f2
“It has been a horrible experience with swiggy instamart . Initially their service was really good and packaging was appreciable . Nowadays , they simply pack your order in a thin polythene bag and deliver it to customer , This damages some delicate and perishable items (eggs , green veggies). It seems they are least bo”
playstore · 2026-07-23 · gp_e9c2f214-8845-4769-bdaa-f6c9d0592039
“Fast delivery,Frozen ice cream and chilled cold drinks are delivered. Overall great experience from a long period of time.”
playstore · 2026-07-20 · gp_1565aaaa-c4b4-4574-b441-501c6b09a4ab
“Lifelong is a good brand. We are using their multiple products in our kitchen including glasstop gas stove from past so many years.”
youtube · 2025-07-28 · yt_Ugxj5S9yZta3BrCIfSV4AaABAg
“Video kosam antha sep Zepto bag pakkana petkuni unte melt avvadha akka ….malla adhe frst ochindhi inka ni Sodhi ki adhi melt aipoindhi inni years nundi Zepto use chesthunna anni fresh and solid ga ne ochai mak aithe ….video kosam evarni thakkuva chesi chupiyakandi akka”
youtube · 2026-04-26 · yt_UgzbFnwF66hzniwl9xx4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What prevents users from exploring new categories?Price leads the barriers, but assortment gaps are what actually make explorers back out
“one of the best fast delivery apps for me. But only one problem, some items'cost is comparatively more than Blinkit and Zepto. But it's not a big deal.”
playstore · 2026-07-23 · gp_6e910196-9d66-482d-81ba-dc6b5fff6142
“they are adding demand surge fee. overpriced comparativelyto other delivery apps”
playstore · 2026-07-22 · gp_4a3da6b4-75d0-4694-9ddf-54dced3466f5
“Raining fee haa haaa haaaa.next time add fuel fees, waiting fees, calling fee, etc”
playstore · 2026-07-22 · gp_92a13867-5a34-4aaa-b7da-6a0664fd6d97
“nowadays that been doing fraud. last 4-5 orders of mine had some or the other problem. packages dirty, natural ice cream completely melted, description say something and the product is different. and their customer support sucks , even sloths have more IQ than this support staff”
playstore · 2026-07-22 · gp_3610291d-5b4d-4cd9-94a8-80e28d47227b
“I have received expired items and when I raised the complain, they said unable to validate request and gave a one way reply, didn't solve my query, don't use this app, If they are selling expired goods, or just changing expiry dates and selling their old returned good again it's not good for health. Very disappointed w”
playstore · 2026-07-22 · gp_6b303a28-0521-41e0-97af-354f14ab5575
“I have a really bad experience with this app. recently I ordered some snacks and groceries for my parents. but some of the items were missing from this order. I complained the customer support and they told me they have delivered all the items and it was my fault to check at the time. the groceries were also in bad sha”
playstore · 2026-07-22 · gp_ef804429-89e8-4d2e-afd7-298761e34a14
“Yeahh everything is excellent like app features , delivery , and all . but the thing I want to request could u please add kinder Joy in 1 ruppee store”
playstore · 2026-07-23 · gp_c6b73f38-cb7c-4b1f-bf76-1db5495a4838
“great service but I am not happy why you are giving limited quantity”
playstore · 2026-07-24 · gp_dc35a1c9-872d-4220-b7f8-306f94ed90a5
“Can I order sony headphones in blinkit”
youtube · 2025-07-29 · yt_UgyAYnhQ-5KHZRERQOp4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
How do users discover products today?Discovery is banner/offer-led today — and none of it converts to a new-category try
“Disgusting app don't download it.Here it says that shop for 99rs and you will unlock 1rs store but I have shop for 205 but still I cannot add 1rs items in my cart”
playstore · 2026-07-21 · gp_29e0d894-f1eb-4e71-be1c-cef19c9f58e5
“card offers are available, when applied you say "cart is updated something something " and won't allow me to apply the offer, then what's the point”
playstore · 2026-07-22 · gp_8f4c3bdc-00aa-41eb-a525-8fd346040066
“nice I like this app and 1 rupees offer is very best offer”
playstore · 2026-07-23 · gp_8ddfe500-90ca-4ecf-b533-369475555049
“What! Brush 368rs ka pagla gya h ka”
youtube · 2025-07-28 · yt_Ugye2NDZ-NrdCbXcgZ94AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What role do habits play in shopping behaviour?Habit signal is thin but points to single-category loyalty
“Fast delivery,Frozen ice cream and chilled cold drinks are delivered. Overall great experience from a long period of time.”
playstore · 2026-07-20 · gp_1565aaaa-c4b4-4574-b441-501c6b09a4ab
“Lifelong is a good brand. We are using their multiple products in our kitchen including glasstop gas stove from past so many years.”
youtube · 2025-07-28 · yt_Ugxj5S9yZta3BrCIfSV4AaABAg
“Video kosam antha sep Zepto bag pakkana petkuni unte melt avvadha akka ….malla adhe frst ochindhi inka ni Sodhi ki adhi melt aipoindhi inni years nundi Zepto use chesthunna anni fresh and solid ga ne ochai mak aithe ….video kosam evarni thakkuva chesi chupiyakandi akka”
youtube · 2026-04-26 · yt_UgzbFnwF66hzniwl9xx4AaABAg
“This was my favourite video. Aur btao sir Maja aya. Ab mahe ki adat ho gai hai.”
youtube · 2025-07-28 · yt_UgwCYF-aWLkV8isS6tJ4AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What information do users need before trying a new category?Before trying new categories users want durability and freshness proof — especially for electronics
“i also Baught This Speaker My unit is also not working after charging”
youtube · 2025-07-29 · yt_Ugxd3CoNhzv9FC91foZ4AaABAg
“I bought the portronics stylus for my iPad a16 it worked fine for the the first week but now it’s not working”
youtube · 2025-07-28 · yt_UgxnQ9osHtUGHmT0GE54AaABAg
“Ptron ka speaker maine b order Kiya tha 2 mahine chala bas”
youtube · 2025-07-28 · yt_Ugw-XrpaogVp6hkh29B4AaABAg
“I have received expired items and when I raised the complain, they said unable to validate request and gave a one way reply, didn't solve my query, don't use this app, If they are selling expired goods, or just changing expiry dates and selling their old returned good again it's not good for health. Very disappointed w”
playstore · 2026-07-22 · gp_6b303a28-0521-41e0-97af-354f14ab5575
“second time expired product bheja hai don't buy any product from this app. use blinkit, zepto,. kabhi refund na kabhi exchange kia h product mujhe dono baar expired product bheje extra charge lie or khrab cheeze di please don't waste your money there.”
playstore · 2026-07-22 · gp_07f680ee-e896-4e77-892d-2be352de94a6
“Zepto best but vaalu expired products ki sticker vesi kothaga estharu and cancel option kuda undadhu”
youtube · 2026-04-25 · yt_UgyVsNOO2WZY6aURrSN4AaABAg
“Samsung wala galat test tha, charger should be compatible for super fast charging, you used some random charger, use samsung official charger”
youtube · 2025-08-03 · yt_UgyZybE5_ICkI0K6GjF4AaABAg
“Bhiaya wo portronics ka pencil kya Xiomi Pad 7, redmi pad pro, pad 2 etc me chalega?”
youtube · 2025-07-28 · yt_Ugy1Jy72DK0x1t5qYm94AaABAg
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What frustrations emerge repeatedly?Price, spoiled goods and missing items are the recurring pain points
“one of the best fast delivery apps for me. But only one problem, some items'cost is comparatively more than Blinkit and Zepto. But it's not a big deal.”
playstore · 2026-07-23 · gp_6e910196-9d66-482d-81ba-dc6b5fff6142
“What! Brush 368rs ka pagla gya h ka”
youtube · 2025-07-28 · yt_Ugye2NDZ-NrdCbXcgZ94AaABAg
“The product rates are high compared to Zepto”
playstore · 2026-07-21 · gp_34c24825-fb03-48cb-92ac-8e6380948848
“This is the third time I have received spoiled vegetables from Instamart. This has been an extremely disappointing experience. Because of these repeated issues, I have decided that I will never order from Instamart again. I will also advise all of my relatives and friends who currently use Instamart to stop ordering fr”
playstore · 2026-07-21 · gp_88ce299b-3a39-4fb6-bb0d-028c0911e8f2
“I have received expired items and when I raised the complain, they said unable to validate request and gave a one way reply, didn't solve my query, don't use this app, If they are selling expired goods, or just changing expiry dates and selling their old returned good again it's not good for health. Very disappointed w”
playstore · 2026-07-22 · gp_6b303a28-0521-41e0-97af-354f14ab5575
“They deliver expired products and don't provide refund or replacement. Won't suggest to order from here”
playstore · 2026-07-22 · gp_f3b09959-14a2-43b6-817b-8679f3763b4e
“very bad experience Disappointed with My Instamart Experience I had a very disappointing experience with Instamart. I ordered a perfume, but it was missing from my delivery. I reported the issue immediately and sent multiple emails to customer support, hoping for a resolution. Unfortunately, despite several follow-ups,”
playstore · 2026-07-23 · gp_11eb07d0-f4e8-4fc9-9175-722e3e0c0d45
“very bad i will do a order on night but order not received complete and deduct complete delivery charge and I will pay double for 1 packet milk”
playstore · 2026-07-21 · gp_981d227d-5890-442d-b507-aa547e7915d0
“Worst app ever. The quantity of items delivered is not the same as it is listed on the app and very poor response from customer care too. My issue is not resolved as expected. Totally disappointed. Zepto is much better than this app.”
playstore · 2026-07-20 · gp_9518755d-61ea-4732-b64f-6d070540a614
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
Which user segments are more likely to experiment?Experimentation is low across the board and concentrated in general shoppers
“horrible experience with Instamart, do not ever order amy electrical item from them they are scammers, i ordered a portable moxer from them found out it was not portable at all, it was not battery operated, i have to connect it to power supply just pike any other mixer, the product title was misleading, i asked for ret”
playstore · 2026-07-21 · gp_63282a20-9416-49f6-925c-2313c88aac7c
“very bad experience Disappointed with My Instamart Experience I had a very disappointing experience with Instamart. I ordered a perfume, but it was missing from my delivery. I reported the issue immediately and sent multiple emails to customer support, hoping for a resolution. Unfortunately, despite several follow-ups,”
playstore · 2026-07-23 · gp_11eb07d0-f4e8-4fc9-9175-722e3e0c0d45
“I ordered two raincoats, but one of them was torn. I returned it because the refund page stated that I would receive my refund within 24–48 hours. However, even after 48 hours, I have neither received the refund nor a replacement. This has been a very disappointing experience. The service is extremely poor—I have never”
playstore · 2026-07-22 · gp_f25e9f4b-8189-4d3b-8028-0a2161941845
“nowadays that been doing fraud. last 4-5 orders of mine had some or the other problem. packages dirty, natural ice cream completely melted, description say something and the product is different. and their customer support sucks , even sloths have more IQ than this support staff”
playstore · 2026-07-22 · gp_3610291d-5b4d-4cd9-94a8-80e28d47227b
“one of the best app for delivery I used every time”
playstore · 2026-07-21 · gp_605f704b-473c-4332-8463-aa5776a683b5
*** n = the number of real feedback items this claim rests on (the evidence count). Higher n = stronger; n=1–2 is a weak anecdote. ***
What unmet needs emerge consistently across discussions?Durable unmet needs: defect-proof quality with refunds, competitive pricing, and electronics assurance
“I ordered two raincoats, but one of them was torn. I returned it because the refund page stated that I would receive my refund within 24–48 hours. However, even after 48 hours, I have neither received the refund nor a replacement. This has been a very disappointing experience. The service is extremely poor—I have never”
playstore · 2026-07-22 · gp_f25e9f4b-8189-4d3b-8028-0a2161941845
“I have received expired items and when I raised the complain, they said unable to validate request and gave a one way reply, didn't solve my query, don't use this app, If they are selling expired goods, or just changing expiry dates and selling their old returned good again it's not good for health. Very disappointed w”
playstore · 2026-07-22 · gp_6b303a28-0521-41e0-97af-354f14ab5575
“They deliver expired products and don't provide refund or replacement. Won't suggest to order from here”
playstore · 2026-07-22 · gp_f3b09959-14a2-43b6-817b-8679f3763b4e
“horrible experience with Instamart, do not ever order amy electrical item from them they are scammers, i ordered a portable moxer from them found out it was not portable at all, it was not battery operated, i have to connect it to power supply just pike any other mixer, the product title was misleading, i asked for ret”
playstore · 2026-07-21 · gp_63282a20-9416-49f6-925c-2313c88aac7c
“i also Baught This Speaker My unit is also not working after charging”
youtube · 2025-07-29 · yt_Ugxd3CoNhzv9FC91foZ4AaABAg
“I bought the portronics stylus for my iPad a16 it worked fine for the the first week but now it’s not working”
youtube · 2025-07-28 · yt_UgxnQ9osHtUGHmT0GE54AaABAg
“High minimum order, and handling charges which other service providers don't charge anymore”
playstore · 2026-07-21 · gp_653361ad-1a59-4062-8091-246ebdd00f0a
“zepto is the best app. no minimum order restrictions. instamart mehnga hai. order bhi minimum 200 ka karna hai”
playstore · 2026-07-21 · gp_3d1a0ad8-cb32-4e94-9f0c-25ae550c9b18
“pls provide 99 free delivery or 149”
playstore · 2026-07-21 · gp_041934b1-5f26-4fb9-be6a-c94ea9ecd5a6
| Product | Coverage | Relevance yield | Avg confidence | Consistency | Human agreement | Triangulation | Citation validity |
|---|---|---|---|---|---|---|---|
| Swiggy Instamart | 100% | 54% | 58% | 95% | — | 50% | 100% |
Coverage = items that classified into a valid object ·
Relevance yield = share that is substantive shopping feedback ·
Consistency = label stability when a sample is re-classified ·
Human agreement = model vs a hand-labelled gold set (npm run label) ·
Triangulation = top themes corroborated by ≥2 independent sources ·
Citation validity = synthesized claims whose quote ids resolve to real rows.
Swiggy Instamart playstore: 1176appstore: 0youtube: 654
by app: Swiggy Instamart: 1789Swiggy app: 41 — Instamart draws on both its own app and the Swiggy app it grew out of (Swiggy reviews kept only where they mention grocery/Instamart).
Low or zero counts reflect real source availability and are reported as-is.
Every stage below ran for this report. The numbers are this run's, not an illustration.
| Stage | What happens | Swiggy Instamart |
|---|---|---|
| 1 · Resolve | Company name → verified store ids (never hard-coded) | 1 brand |
| 2 · Collect | Play Store · App Store · YouTube, into one schema | 1830 |
| 3 · Clean | Normalise, then drop empty / too-short / spam / bot / duplicate | 1348 |
| 4 · Extract | One structured AI call per item → 13 fields, schema-enforced | 600 |
| 5 · Cluster | Free-text fields → labelled themes carrying their member ids | 65 themes |
| 6 · Aggregate | Plain counting — the 8 questions, no model opinion | 324 relevant |
| 7 · Synthesise | Narrative written from the aggregates only | 8 answers |
| Rule | Dropped | Rule | Dropped |
|---|---|---|---|
| tooShort | 441 | exactDuplicate | 26 |
| nearDuplicate | 7 | noLetters | 4 |
| empty | 3 | spam | 1 |
1830 collected → 1348 kept (74%), 482 dropped.
Normalised: emoji: 873repeatedPunctuation: 136stretchedWords: 4usernames: 1urls: 5
Every dropped row is kept in dropped.jsonl with the rule that removed it.
Anything we count uses a fixed vocabulary, so counts are reliable. Anything that needs nuance is free text and is clustered — never matched by string, which would produce a list of count-of-1 "themes". Each cluster keeps the ids of the items it was built from, so the taxonomy is derived from this data rather than chosen in advance.
| Field | Method | Raw lines | Themes | Largest theme |
|---|---|---|---|---|
| habit_note | free text → clustered → label-merged | 5 | 3 | long-term usage over many years (3) |
| info_needed | free text → clustered → label-merged | 24 | 12 | electronics durability and quality-check assurance (5) |
| pain | free text → clustered → label-merged | 165 | 25 | high prices and lack of offers (21) |
| unmet_need | free text → clustered → label-merged | 151 | 19 | quality checks with refunds for defective items (16) |
| segment | free text → clustered → label-merged | 324 | 6 | general shoppers (302) |
| behaviour · barrier · channel · sentiment | fixed enum — chosen by the model from a closed list | — | — | counted directly |
The narrative model never sees the review corpus. It receives only the aggregates above — counts, percentages and quote ids — and must return each claim with the evidence count it rests on and the quote ids it drew from. Those ids are then checked against real rows; the citation validity figure in the quality panel is that check.
| Guarantee | How it is enforced |
|---|---|
| No claim without a number | n is a required field in the output schema |
| No claim without evidence | quote_ids required; rendered inline above |
| No invented quotes | Ids validated against the corpus → 100% valid |
| No reading of raw reviews | The synthesis payload excludes the corpus by construction |
Seven independent checks. Figures are in the Analysis quality panel above.
| Check | Question it answers | This run |
|---|---|---|
| Coverage | Did every item classify into a valid object? | 100% |
| Relevance yield | How much of the corpus is substantive shopping feedback? | 54% |
| Model confidence | How sure was the model of its own labels? | 58% |
| Re-run consistency | Does the same item get the same label twice? | 95% |
| Human agreement | Does the model agree with a hand-labelled gold set? | not yet run |
| Source triangulation | Do independent communities surface the same theme? | 50% |
| Citation validity | Did the narrative invent any evidence? | 100% |